As I was trying to make a dent in the unread count in my Google Reader this weekend, I read a few blog reviews and watched a few highlight videos from the much ballyhooed D10 Conference last month. Of special interest to me was Wall Street Journal’s tech columnist Walt Mossberg’s interview with Stanford President John Hennessy and online learning celebrity Sal Khan.
About 11:30 into the interview (see it below), during a conversation about the skyrocketing cost of education, Khan made a provocative comment about what a particular university he’s familiar with is charging for their online program – roughly the same amount as the school charges for the full brick-and-mortar experience. I tweeted the resulting question:
Hamish Macleod, Joint Programme Director of the highly-regarded Masters in eLearning program at the University of Edinburgh responded:
Khan’s rhetorical question resonated with me, because the argument often offered for the dramatic increase in tuition in the U.S. is for the on-campus experience: luxury boarding, quality meals, world-class fitness centers, cutting-edge lab facilities, etc. So if you don’t get any of that when you take the online program, why do you pay the same price? Seems like a fair question, right?
Enter the word: value. Depending on how you define it, the value of something can be fairly subjective. A one-of-a-kind vintage Beatles t-shirt from the 1960s might be worth a couple hundred bucks to me, despite its cost of production. So I can see that the value of a Stanford degree earned online, for example, might be worth much more than the cost of production. And here, I’m assuming the cost of production for online learning is much less than the cost of the residential experience. Push back on that if I’m wrong.
To Hamish’s point, eLearning certainly has its own costs. And I’m an eLearning advocate who really values the online option – to be honest, often in my experience the quality of online can surpass the brick-and-mortar. But should I have to pay more for it than the residential experience? Aren’t the residential prices completely bloated and unreasonable?
Am I missing something?